Bresimar is a leading company in the field of automation, in terms of quality and innovation, with almost 4 decades of activity. Today HM Consultores is interviewing Hugo Oliveira, Marketing Director of Bresimar Automação.
Your journey of success and sustainable growth is well-deserved. As well as constantly investing in research & development and innovation, you prioritize the development and training of your employees, which is why you continue to be considered one of the best companies to work for in Portugal. Do you consider these to be the main reasons for your success?
The main asset of any organization is its people. We consider it essential to continually invest in the development and training of our People, as a way of promoting differentiation through innovation, while being able to incorporate into the organization the perspectives and visions of all the people who contribute to its success.
“The soul is the secret of the business.” – This is a widely used phrase in our organization, which in every way mirrors our values of leadership that is increasingly promoted in everyone, because at Bresimar Automação we are all leaders.
We are happy and enthusiastic, focused on excellence and the professionalism we put into everything we do, with the utmost commitment.
You’ve decided to start producing for international markets under the TEKON Electronics trademark. How is this process going? What are the main challenges in the internationalization process?
Internationalization is central to the competitiveness of companies. The need to compete in global markets gives digitalization a decisive weight as a differentiating factor for access to markets. This transition is made by adopting a set of tools, but essentially as a business mindset and the strategic positioning of the entire organization.
Change is a constant on a daily basis, so the challenging contexts increase the need to diversify and strengthen Bresimar Automação’s differentiated position in the market. In this way, by constantly reassessing the risks associated with our activity, we are following our strategic path of digitizing processes and services, implementing artificial intelligence as a differentiating element for decision-making and implementing tools that can add knowledge, information and value to the different points of contact with customers. It is out of this desire to innovate that Tekon Electronics was born, as a Business Unit that incorporates a research and development nucleus to create innovative technology for Industry 4.0.
The future is based on growing the success of the business in international markets, by increasing the competitiveness of its offer and the excellence of its services, always placing the customer at the heart of our decision-making.
Bresimar is at the forefront of technology and industry 4.0 trends. Do you think that companies are more aware of the advantages of Industry 4.0? What is Portugal’s performance in this area compared to Europe?
Deloitte’s Global Intelligent Automation 2020 study shows that organizations are looking at intelligent automation not only as a way of replacing employee effort in mass processing, but also as a way of increasing the possibilities and reach of their employees.
When it comes to preparing organizations to implement a “robust and holistic strategy”, the study shows that only “26% of organizations are at the beginning of the journey and 38% of those that have already implemented it have a clear intelligent automation strategy for the entire company” in a global context.
After an initial mobilizing phase for Industry 4.0 in Portugal, this is now an industrial trend topic, which will materialize in technological and financial projects of a structuring nature in various organizations, following global trends, in addition to a greater awareness of more efficient, more sustainable processes with greater control of their performance and costs. It is in this development that the urgency to reinvent oneself and achieve ever greater competitiveness will materialize for companies on a global scale, and certainly in Portugal as well.
The “Internet of Things” (IoT) is a concept that has been developed for various sectors, for various products/services. It requires a great deal of interaction between the various devices in a production chain, in a “communion” between the physical and virtual worlds. Do you think Portuguese companies are prepared for this new challenge?
The starting point is promising, as we find companies in the Portuguese business fabric that are increasingly technologically and digitally capable, with the people who make them up increasingly qualified and trained to leverage investment in ecosystems rich in entrepreneurship.
The Internet of Things offers unprecedented technological development, with the use of information for analytically structured decision-making, with the possibility of incorporating artificial intelligence to further empower systems, introducing scenarios for predicting events based on previous occurrences.
It will therefore be important to include automation and artificial intelligence in investment plans, as a strategic definition perfectly aligned with the real needs of the market.
Nevertheless, it will be necessary to ensure that the customer is at the strategic center of every action, with all tools geared towards creating value.
2020 was a complex year at all levels, requiring numerous adjustments on the part of companies, particularly in terms of their working models. How is 2021 going and what are your prospects for the coming years?
Each cycle brings different challenges to our organizations, whether economic or social. This unprecedented scenario has put to the test our ability to streamline processes, promote rapid adaptation and constantly reinvent methodologies in order to be close to our clients, maintaining the relevance of our activity with the excellence we strive for on a daily basis.
The world has seen more changes in recent months than it has seen for several years, so we believe that, despite the financial crisis scenarios triggered by the uncertainty generated, it has been possible to create more agile, customer-focused processes with a greater capacity for change.
Collectively, we will be better prepared for a future full of challenges – we are experiencing a unique opportunity to rethink our processes and challenge current strategic models, in order to innovate in the way we do business and invest resources – not just for their survival, but for them to thrive in a constantly changing world.
Hugo Oliveira
Bresimar
